FP
Fakayejo Paul
Chinese state television (CCTV) and government-backed outlets like the Global Times have launched a scathing criticism against Real Madrid, accusing the European champions of maintaining “double standards” and lacking genuine respect in their handling of the Kylian Mbappé controversy.
The escalating backlash follows Mbappé’s lighthearted comments during a recent media appearance regarding a meme of late leader Mao Zedong.While La Liga President Javier Tebas met with the Chinese ambassador and Mbappé issued a personal statement, Real Madrid initially attempted to distance themselves from the incident—stating the forward was exercising “personal freedom of expression”.
The Cause of the Friction
- The 48-Hour Standoff: Chinese platforms highlighted that while Real Madrid act swiftly when defending their brand image in European markets, they waited almost 48 hours before issuing a formal Comunicado Oficial to Chinese supporters.
- “Double Standards” Allegation:Chinese media editorials asserted that the club’s initial refusal to apologize—claiming player personal comments shouldn’t impact corporate partnerships—demonstrated a disregard for Chinese cultural sensitivities compared to Western market norms.
- Commercial Suspension:State media groups confirmed that until full institutional accountability is demonstrated, commercial discussions and broadcast arrangements remain frozen.
Key Commercial & Diplomatic Repercussions
- Sponsorship Terminations:Three major Chinese consumer brands—Eastroc Beverage, Mengniu, and Milkground—have officially severed sponsorship ties with Mbappé.
- Broadcast Blackouts:CCTV removed scheduled La Liga programming and match broadcasts across state networks.
- Official Apology Issued:Facing growing commercial exposure, Real Madrid eventually released a formal statement stating the club “wishes to express its apologies to the Chinese people for any discomfort caused by the recent words of our player Kylian Mbappé”.